Cookies policy

At IVB Wellness, we use cookies and similar technologies to ensure the proper functioning of our website, improve the user experience, and offer you personalized content, including relevant advertisements. Below, we detail the information regarding the use of these cookies on our website.

What are cookies?

Cookies are small text files that are stored on your device when you visit a website. These files allow the website to remember your actions and preferences (such as login, language, font size, and other display preferences) over a period of time, so you don't have to reconfigure them every time you return to the site or browse from one page to another.

Types of Cookies We Use

Necessary Cookies

These cookies are essential for you to browse the website and use its features. Without these cookies, certain services cannot be provided.

  • keep_alive: Keeps the user session active, preventing automatic logout due to inactivity. (Duration: 1 hour)
  • secure_customer_sig: Used in connection with customer login. (Duration: 1 year)
  • localization: Stores the user's language and region preferences to provide a personalized browsing experience. (Duration: 1 year)
  • cart_currency: Remembers the user's country of origin and displays the correct currency for transactions. (Duration: 14 days)
  • tracking_consent: Stores user preferences regarding privacy rules established in their region. (Duration: 1 year)
  • _cmp_a: Used for consent management, helping to comply with legal requirements by storing user consent preferences. (Duration: 1 day)

Analytical Cookies

These cookies collect information about how visitors use the website, for example, which pages they visit most often and if they receive error messages from web pages. These cookies do not collect information that identifies the visitor. All information collected by these cookies is aggregated and, therefore, anonymous.

  • CLID: Stores information about how visitors interact with the website to provide analysis reports. (Duration: 1 year)
  • _clck: Retains the user ID and browser-specific Clarity settings to ensure that actions on subsequent visits to the same website are linked to the same user ID. (Duration: 1 year)
  • SM: Synchronizes the MUID across Microsoft domains. (Duration: session)
  • MR: Used to collect user information for analytical purposes. (Duration: 7 days)
  • ANONCHK: Stores the user's session ID and verifies ad clicks on the Bing search engine. (Duration: 10 minutes)
  • _shopify_y and _shopify_s: Associated with the Shopify analytics suite. (Duration: past)

Advertising Cookies

Advertising on Meta, Google, and TikTok

At IVB Wellness, we use third-party advertising platforms such as Meta, Google, and TikTok to conduct digital marketing campaigns. The campaigns we run include:

  • Meta: Prospecting, remarketing, and re-engagement.
  • Google: Shopping and Performance Max (PMax).
  • TikTok: Targeted advertising and remarketing.

These platforms may store cookies on your device to track your online activity and show you relevant ads based on your interests. For more information on the cookie and privacy policies of these platforms, please consult the following links:

These cookies are used to make advertising messages more relevant to you. They also perform functions such as preventing the same ad from reappearing continuously, ensuring that ads are displayed correctly, and, in some cases, selecting ads based on your interests.

  • MUID: Identifies unique web browsers visiting Microsoft sites. Used for advertising, site analytics, and other operational purposes. (Duration: 1 year 24 days)
  • MR: Collects user information for advertising purposes. (Duration: 7 days)
  • SRM_B: Used by Microsoft Advertising as a unique ID for visitors. (Duration: 1 year 24 days)

How to control cookies

Most browsers allow users to control cookies through configuration preferences; however, the overall user experience may suffer, as it will not be a personalized experience. It may also not be possible to save custom configuration settings such as login information.

We provide the necessary links to configure cookie options in each browser:

More information about cookies

You can consult the cookie regulations published by the Spanish Data Protection Agency in its “Guide on the use of cookies” and  obtain more information about cookies on the Internet at http://www.aboutcookies.org/

If you wish to have greater control over the installation of cookies, you can install programs or add-ons to your browser, known as “Do Not Track” tools, which will allow you to choose which cookies you wish to allow.


If you have any questions about our cookie policy, you can contact us at contacto@ivbwellness.com.

This cookie policy was last updated in September 2024.